NATIVE RESTORATION FORCE

Native Restoration Force is a Nashville based invasive plant removal and urban forest restoration company.

PROJECT DESCRIPTION

Brand Identity Packaging: Logo Suite, Merch Design, Brand Strategy Guide

Wes reached out with a need to build out his brand identity for his new business. After initial consultation we dove into the process of fleshing out the look and feel of NRF. Ultimately we landed on a nod to vintage forestry branding (think national parks) with most of the competition in his area having a more playful or modern feel, we wanted to pivot and separate ourselves with a bit more masculine, old signage inspiration. Ultimately we landed on what you see here. The Pileated Woodpecker used as the brands mascot since it is native to the area. We also dropped a subtle design secret by incorporating a maple seed (also native) as the woodpecker crest.